Delivering Gamified E-Learning Solutions in the Retail Sector for Sales, Compliance & Onboarding Training Programs

The Retail industry faces considerable amount of challenges with an inability to anticipate the ever-evolving customer demands. Backed by an incredible support of latest technology and instructional design, effective e-learning solutions are provided in accordance to the customized training needs of all. Just like other domains, the retail industry utilizes robust e-learning platforms as the major driver to deliver interactive e-learning solutions for sales, compliance, employee onboarding and other programs. Therefore, this industry is looking for several areas that embrace new opportunities to improve the efficiency of an online learning platform.

Increasing Scope of Gamification in Retail SectorTo stay ahead of the curve, majority of retail companies have been adopting different ways to engage customers with key insights such as product knowledge and versatility. This is the reason why it is important to train the workforce and stay abreast with the latest e-learning methods for customer engagement and knowledge retention.

Gamification has been adopted as an effective e-learning approach to measure the changing behaviors of the customers and identify ways to improve business growth. It is the way forward for retail companies striving to create an immersive environment to train their workforce. Discussed below are some of the significant areas where gamified training courses fit the best, to develop customer service skills in the workforce:

• Most of the times, retail companies fail to train the new hires, which results in major information gaps, low retention and workplace performance rates. Therefore, gamification is incorporated as an effective strategy for employee onboarding programs, to help the new hires learn through challenges and feedbacks. It helps to seek maximum employee attention, gain updated information on company’s policies & procedures, in an exciting way.
• A score-based gamified course to boost linguistic skills is easier to translate into the desired language. After blending the language localization feature with gamification, learners are encouraged to access more courses and improve their engagement and knowledge retention levels.
• In the retail sector, new product launches are frequent. Through gamified e-learning solutions, organizations help their sales employees retain product knowledge and apply it in their real-life workplace situations. Rather than providing training in the form of PDFs, webinars, PPT decks or any other text-heavy content, games are used to engage and train the sales personnel more effectively. With increasing competition through leaderboards, sales employees connect more with the peers and develop their customer service skills in a better way.
• In several retail companies, it is crucial for employees to get certified on various product compliances. Yet again, gamification serves as the perfect solution to help the workforce understand, retain and apply the norms in their workplace. The highly engaging and fun-filled gamified e-courses, help to convert the lengthy compliance training programs into an immersive and easy to access learning module.

Undoubtedly, gamified e-learning solutions impart incredible benefits to the retail industry. Even the workforce spread across different geographical spaces can access e-courses on their smartphones and tablets, anytime and from anywhere. Therefore, the retail industry deploys powerful online learning platforms to ensure the delivery of seamless training experience. With the help of robust technology, the industry can leverage benefits of customized e-learning solutions to effectively train their retail staff on compliance, sales and more.