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Medical representatives play a critical role in the pharmaceutical industry. They are responsible for promoting and selling a company’s products to healthcare professionals and contributing to the overall business outcome. Right from the product knowledge and sales techniques to compliance and customer relationships, they have to undergo stringent training processes to ensure success.
Need for Training to Improve Sales & Performance
The pharmaceutical industry majorly consists of two types of drugs – Scheduled drugs and Over the Counter (OTC) drugs. Scheduled drugs are highly regulated and cannot be sold by anyone except pharmacists subject to doctor’s prescription. The OTC drugs do not require a doctor’s prescription. Another major difference between the two is advertising. While OTC drugs can be advertised under certain regulations, pharmaceutical industries are not allowed to market and advertise the scheduled drugs. This makes the Medical Representatives (MRs) their frontline sales as well as marketing channels. MRs are the face of your products and must have efficient training to be able to aptly represent your organization out there in the market.
Enhancing Sales & Performance of MRs with V8
G-Cube LMS V8 is an ideal training partner for your MRs. V8 makes compliance training effective and efficient while enabling MRs to gain all the product knowledge they need to improve their sales figures. It helps them constantly upgrade their knowledge and represent your company products and empowers them to learn as and when needed.
- Sales Enablement
Proper product training helps MRs to pitch their product correctly to the healthcare professionals. V8 provides on-demand learning to MRs where they can search for any required material instantly. The video library feature makes learning easy and engaging. V8 can prove to be a great sale enablement tool that allows MRs to quickly find content that they know will address their audiences’ queries and improve the sales probability.
- CRM Integration
V8 offers 100+ connectors, including CRM connectors for seamless integration. These connectors integrate the LMS with your HRIS, document management systems and other applications. MRs can easily maintain and track records of all healthcare professionals, plan and monitor visits to doctors, and understand what information must be given to them to improve sales.
- AI-driven Learning
V8 provides a mechanism for gathering intelligence when MRs want to instantly search for any learning material. The AI-based intuitive search mechanism helps MRs find instant answers by searching for a particular video or content in any other format and showcase it to the doctors for quick redressal of their queries. V8 provisions for Natural Language Processing and deep search to make the learning process simple and effective.
- Skills Metrics
V8 enables you to define certain skills thresholds and map the abilities of MRs. Pharmaceutical organizations can leverage the skills metrics to monitor the soft skills as well as the product and technical knowledge of MRs and basis on the insights obtained, they can guide them towards certain training and retraining programs to upskill themselves. The skills and competencies framework can also help in making informed decisions about transferring highly skilled MRs to better markets.
Conclusion
G-Cube LMS V8 can be an invaluable tool for enhancing the sales and performance of medical representatives in the pharmaceutical industry. By providing on-demand learning, integrating with CRM systems, incorporating AI-driven learning, and monitoring skills metrics, V8 can help MRs gain the knowledge and skills to improve sales. Get in touch with our experts and empower your MRs to meet the unique challenges of the industry and contribute to business success.
