Cosmetics

Today, the cosmetic industry is worth $532 billion, and is moving swiftly to an upward trajectory. Cosmetic companies strive to and thrive by providing their customers with exceptional experiences. With the constant change of compliances within the industry, it is crucial to successfully train the employees. The quality of training imparted to the employees on new product range and brand values, determine employees’ productivity and organization’s growth. Let us look at few critical challenges that the cosmetics industry faces and how eLearning solution can solve them.

The Challenges

The diverse audience profile, variance in learning content (multiple range of products), and diverse aptitude and education gives rise to diverse learning objectives that are difficult to encompass in one learning goal.. Let us look at the challenges that summon the cosmetic industry:

1. Variance in training content – Wide product range requires customer-facing employees to know information about hundreds of products, at all given time.
2. Ethnically diverse workforce – As the staff, associates and customers are spread across multiple countries & states, the training course needs to be translated in multiple languages and localized according to specific culture.
3. Diverse aptitude – For staff like health and hygiene workers, with less educational qualification, the text-based training might not be effective.
4. Low training budgets– Highly competitive industry with very low profit margins per product gives low training budgets per employee.

Our Solutions

The Cosmetics industry has always been at the forefront of new trends and strives to offer exclusive products and services that leverage benefits from latest technologies. Accessing eLearning solutions will not only help professionals identify customers’ concerns but analyze solutions to those problems and enhance their overall brand experience and value.GCube has experience in creating learning solutions from a host of training and other learning organizations. The eLearning solutions that we have offered to this industry are –

• Educating professionals on product application – Video and gamified eLearning solutions can be used to educate professionals on “product knowledge” and “application process”.
• Translation & Localization –Translates and localizes existing courses in 60+ languages across the world. , making it accessible to professionals and employees of diverse ethnicity and geography. 
• Sales courses – Trains PoS staff on selling products, handling cash, billing, returns, etc.
• Customer Service Programs – Empowers service staff to handle customers, isles management, irate customer handling, cross-selling, soft skills etc.
• Software– Experiential application training created for employees to get accustomed to new software and other processes that increase the quality of their services. 
• Onboarding – To quickly make employees aware of the organization, specific role, HR policies etc