Curiosity to Learn Leads to the Sustained Popularity of LMS: Push vs. Pull

Before looking at the popularity of LMS today or the kind of strategy needed to train learners, let’s first establish the current status of LMS. How in demand is it, and by who? Is it job-critical? How important is it for organizations?

Let’s dive deep into the world of LMS!

Out of all the software markets that boomed after COVID-19, Learning Management Systems is one of the biggest. As of April 2020, most companies went remote, and more than 90% of higher education moved online. These changes created a sudden, urgent need for LMS software. As a result, the LMS market exploded. According to a report by Forbes Business Insights, the market is projected to grow from USD 13.38 billion in 2021 to USD 44.49 billion in 2028, with an annual growth rate of 18.7%. The LMS market has been propelled forward by several factors:

• the increasing uptake of digital learning
• extensive government initiatives to promote LMS
• the growing inclination of companies to implement bring-your-own-device (BYOD) policies
• the rise of AI and ML in LMS technology.

As a result, revenues for key players in the LMS industry are increasing every day, and so is the popularity of LMS.

Push vs. Pull Model in LMS learning

Be it a Push or Pull learning method, learners are looking for definite outcomes and want to know “What’s in it for me?” Today, the ‘Pull Model of Learning’ is much more popular and in demand than the ‘Push Learning Model’. This is well explained by the definition itself, “Pull learning puts the learner in control of what they learn and when they learn it. Pull learning is a type of on-demand learning whereby the experience is tailored to the learner’s need. The focus is on autonomy and the learners take ownership of their training.” On the other hand, Push learning states, “is a traditional learning technique where learners are informed of what to learn, usually in a given timeframe.”

Let’s look at the reasons why learners prefer LMS Pull content:

• Curiosity to learn, which makes them seek answers from accessible content.
• Self-motivation to acquire new skills and knowledge and apply them in a way that leads to on-the-job change.
• Staying updated with the latest trends and innovations in the market from one comprehensive source.
• Accessing just-in-time learning for needs-related knowledge to accomplish a task.
• An innate desire to grow as a professional.
• To gain a specific certification or accreditation.

Above is the list which will help you understand that Pull learning is the “new in”. The good news being, pull learning is within everyone’s reach!

The shift from Push learning which is the more traditional method to that of the modern shift, pull learning is like the shift from TV channels to Netflix. Don’t watch what TV channels have programmed for you, instead watch what you want to and whenever you want to. If adopting Netflix was possible and infact so smooth, why would it be difficult concerning learning?

To ensure the success of your training and development efforts, whether push or pull, you will have to invest in three areas: creating feedback loops, curating the learning ecosystem, and providing guidance. All of this is possible if you have a cutting-edge LMS provider in place.           G-Cube LMS and our team of skilled experts will help you implement and advance your training in alignment with your business goals.