Enabling Medical Reps for Pharma Sales through eLearning Software

Remote working has taken a new dimension in almost every industry and pharmaceutical is no exception. Virtual technology has made a significant difference in every business process. Amid the crisis, pharma companies are grappling with different challenges due to supply chain disruption, lack of communication with the customers, and the need to evolve business processes. To enable a remote work culture that is immune to such disruptions, organizations are deploying eLearning software like Corporate LMSs. A robust  corporate learning management software  aids pharma companies to stay compliant and foster client relationships in ample ways that include-

1- Delivering compliance training

With changing industry regulations in the remote-first work culture, it is vital for medical reps to stay abreast. The adoption of a microlearning approach to provide short and digestible chunks of compliance training across mobile devices ensures optimal employee engagement and knowledge retention.

2- Personalizing training content

Modern learning management platforms deliver relevant training content as per the diverse job roles and learning suggestions. For instance, a pharma company needs to provide product training to employees in varied job roles. There may be sales-specific training modules for the sales reps to boost customer retention or sell new drugs in various hospitals and pharmacies. In such a scenario, the LMS assigns custom content to every individual based on their need to attain product knowledge or develop remote networking skills to fulfill their job requirements.

3- Enabling contactless sales

In the current scenario, pharma reps are working from their remote locations. Thus, it becomes essential to keep up employee morale and boost their productivity at work. With online training software,pharma companies utilize CRM integration, real-time feedback, and web conferencing tools to drive contactless sales.An increasing shift from face-to-face customer interactions to virtual engagements enables the salespeople to remain productive and achieve business targets.

4- Automating certification programs

Medical reps need to undergo mandatory training and certification programs to stay updated about the newly launched drugs and medical procedures. With eLearning software, managers can set automated training/certification reminders for the mandatory sessions along, ensuring every employee is adequately trained and well-connected, even remotely.

5- Evaluating performance through assessments

A corporate training management system supports a built-in assessment engine to identify learners’ skills-gaps, analyze training objectives, and overall outcomes. Consequently, pharma companies can quickly assess their remote workforce performance and add valuable feedback at any point of time. Best of all, the LMS automates the entire process, enabling managers/mentors to track employees’ progress and align further training as needed.

To survive during these unprecedented times, the pharmaceutical industry is more focused on improving customer experience, business productivity, and reducing costs. Medical reps for pharma sales have managed to work remotely, thus making the best use of eLearning software to ensure consistent training quality, better employee engagement continued business success.