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Gamify Your Learning Experience For Better Employee Engagement & Workplace Efficiency

Gamification

Today, gamified e-learning solutions have emerged as one of the effective ways to engage workforce by including different game mechanics in business settings. Gamification in e-learning has been widely adopted by different industries to boost learner engagement and collaboration at the workplace. It not only helps to encourage employees through achievable targets and benchmarks, but also recognize employee contributions and reward them on their achievements.


Attaining Business Success Through Gamified E-Learning

Modern learners access game-based learning courses, not with an intention to win, but to learn and apply the knowledge in real-life workplace scenarios. For instance, receiving a point or badge on completing a certain level is exciting, yet not the end goal. Learners strive to gain intrinsic motivation through an internal sense of achievements that come after finishing a particular task.


With digitization, gamification is becoming the latest buzzword for workplace learning. Games boost maximum learners’ attention, thereby delivering a memorable learning experience. While designing an e-learning course, gaming elements like points, badges and scores help to drive business growth and competitive success. Some of these are outlined as follows:

  • Adopting effective strategies that are aligned to different learning objectives and outcomes, which are directly connected to the workplace conditions where learners apply knowledge and expertise.
  • Successfully executing different gaming concepts linked with the psychology of gaming (determination, motivation and more).
  • Completing dynamic and realistic tasks or scenarios which require critical decision-making and problem-solving proficiency.
  • Focusing more on varied learning behavioral patterns that cater to the customized needs of new-age learners.
  • Incentivizing employees to focus more on achievement, than competition. The outcomes should always be that participants know they have learned something new.
  • Recognizing ample ways people learn new things and get motivated to perform better at the workplace.

Unleashing the Significance of Gamification Design Framework

While implementing an effective e-learning plan, it is crucial to think about the business objectives, learning behaviors and the target audience. Instead of implementing scores, badges and leaderboards, gamified e-learning is benefited well by a structured gamified system. For this, an effective gamification network is designed to aid organizations encourage a specific behavior that boosts learner collaboration and engagement. The five significant steps in this framework are discussed as follows.


1. Defining learning objectives

Like any other e-learning activity, gamification approach also starts with some prime objectives such as improving sales, increasing customer satisfaction and quality of innovations with reducing costs of development. Different goals can vary from each other, but all that matters are the end results of a gamified learning program.


2. Focusing on the target behavior

The next step is to align the target behavior with the desired business objectives. For instance, if the business goal is about improving customer loyalty, then different kinds of behavioral patterns can drive the overall learning experience. In this case, learners’ engagement level or promotion of company’s products & services are some of the forms of target behaviors.


3. Knowing the participants

Before designing the gamification network, it is important to understand the learners. There are varied elements that decide which gaming elements will best suit the tailored needs of learners. For instance, the degree of innovation in e-learning or social engagement can be of great influence.


4. Devising varied activity loops

This step focuses on engaging maximum audiences through an interactive gamified program. For this, engagement loops are designed to motivate learners access more courses and reflect the same kind of behavior time and again. This loop comprises of 3 stages- motivation to drive the desired behavior followed by the action taken in accordance and instant feedback.


5. Including gaming elements

To ensure that learning is fun and exciting, players are rewarded with scores, badges, virtual goods and more to seek maximum level of interaction and participation till the training is completed. For many learners, engagement, retention and competition are some of the important emotions that motivate them continue learning till the end.


The above- discussed gamification design framework holds the potential to gamify online courses in the modern learning environment. As fun has become a must-have in today’s workforce learning environment, organizations prefer to gamify the e-courses by adopting strategies that engage learners in different ways, reinforce learning, retain knowledge retention and improve the overall learning uptake.


Reference Article: Use Gamification In The Workplace: Redefine Learning By Boosting Engagement And Collaboration

Anubha Goel

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