Key Highlights for an Effective Mobile Learning App Strategy

With an improved access to the internet across mobile devices, the scope of learning on-the-go has become an essential need for modern learners. An immense popularity of mobile learning brings with it an increasing need to access mobile-compatible content- anytime and anywhere.

In today’s scenario, the mobile app market is largely dominated by social media (Facebook, Twitter, etc.) and various gaming apps. Most of the organizations prefer training across personalized mobile devices to improve branding, customer engagement, knowledge retention and the overall business sales.

With ever-evolving learning needs, the scope of accessing native mobile learning apps has increased. As per a research in 2014, around 86% of the time was spent across native apps in comparison to 14% in mobile web browsers. [Source:  https://flurrymobile.tumblr.com/post/115191864580/apps-solidify-leadership-six-years-into-the-mobile]. While a web browser is significant in delivering an effective user experience, organizations embed responsive content using a native app to ensure a seamless content delivery experience.

Adopting a Better Mobile Learning Strategy to Boost the User Experience

Responsive design is one of the crucial aspects of a comprehensive mobile learning experience. Responsively designed e-courses deliver an engaging user experience, no matter which device is used, whether desktop, laptop or smartphone. Native mobile apps when used to impart training, takes the overall experience to the next level. These help to present effective content with easy functionality and seamless navigation to optimize the way learning is delivered across mobile devices.

If you have spent huge amounts of money in developing effective e-learning courses, then you can choose to embed these responsive assets with the latest mobile apps. New-age learners seek instant information at their individual point of need. They want to consume information to attain a specific goal, merely in 5-10 seconds. A well-curated mobile learning experience includes different data feeds such as videos, social, news, maps and other third-party information sources. In an effectively-designed mobile app, only the required web pages are embedded with the app for an integrated user experience. For instance, retail companies design mobile apps which can be used by their sales employees to showcase different product details to their customers. Information such as product benefits, its features and more can be easily explored by the customers without any hassle of going anywhere. Furthermore, other features that boost the overall experience include, push notifications to remind learners of important deadlines, pathfinding to locate a specific product and more.

The bottom line is that mobile learning holds the potential to provide learning at your own pace of time and convenience. With technological innovation, it has become significant for most of the organizations to use smartphones, tablets and other mobile devices, thereby enabling learning on the go. To ensure that learners can access dynamic content on their personalized mobile device, adaptive design is a key piece of any mobile strategy. Digitization has improved the scope of mobile learning apps to deliver the right information to the right learners. Today, organizations have started reshaping their workforce training strategies to facilitate mobile-based learning on a global level.

Suggested Further Reading: https://files.eric.ed.gov/fulltext/EJ1045122.pdf