Using a Mobile-supported, Personalized & Video-based LMS to Train the Direct Selling Employees

The way modern learners access and interact with learning content is of paramount significance to deliver a seamless training experience. Therefore, online Learning Management Systems (LMSs) are used by large enterprises as well as small companies to ensure an effective training delivery for intended audiences. Majority of the direct selling companies consider their sales personnel as the biggest asset to drive lucrative market opportunities. To effectively train the direct selling employees, businesses are deploying robust online platforms to provide content at the fingertips, even on the go.

Today, modern LMSs have evolved as an ecosystem which can be customized with the latest tools, methods and third-party tools. Let us discuss some of the valuable integrations made to online platforms, which improve the overall workforce engagement, learning efficiency and knowledge retention in Direct Sales:

Personalized mobile apps

The access to custom mobile learning apps is now at the forefront in today’s technology sphere. The availability of training content at the fingertips has increased the scope of using mobile apps, as per the diverse salesforce’s needs and business objectives. Sales employees access the latest mobile apps to revive their knowledge level on a particular product, thereby boosting the overall product sales and business productivity.

Accessibility of video nuggets

Sales employees prefer learning on the go to reduce their training time. Therefore, the video is a preferred training mode, which can be delivered in the form of bites, webinars, screen shares and more. Short video nuggets can be easily integrated into mentoring, social learning and performance support applications across mobile learning platforms. Videos used for sales enablement, help to drive multiple benefits-

• Sales personnel can better pitch their products to the customers by showcasing a video on the use, benefits and applications of different products.
• Organizations can improve the process of bridging skill gaps and certifications.
• Managers can guide their team members by reviewing their performance and giving inline feedbacks.

Augmented Reality solutions for mobile

For direct selling companies, product training is one of the crucial aspects to attain organizational success. It is quite daunting for the sales employees to carry every product to their customers across different demographics. Therefore, mobile apps based on augmented reality (AR) are designed to virtually reflect the entire product range. This method helps the customers to better understand the real-life scenarios, thereby resulting in improved ROIs and business sales.

Personalized user experience

Organizations prefer overcoming the delivery of boring courses across LMS by personalizing the training experience. They deliver LMS solutions integrated with Artificial Intelligence to populate continuous learning streams, increase learner collaboration and encourage prompt social interactions. This aids the sales employees to engage the same way when they watch videos on YouTube and Netflix. As a whole, the approach helps to improve learner participation and knowledge retention levels at the workspace.

G-Cube has closely worked with some of the leading direct selling companies, to design innovative mobile apps based on AR, video content, Artificial Intelligence and more. As technology is advancing, we believe that modern LMSs will certainly reshape the current ways of doing things- from buying new products to training sales personnel anytime and anywhere. Whether it is the Telecom, Automobile, BFSI, Healthcare or any other domain, we excel in offering customized e-learning solutions to all. For more details, contact us at in**@gc**********.net.

Suggested Further Reading: The Rise of the Incremental LMS by John Leh