Role of Enterprise LMS for Effective Sales Enablement

Amid the COVID-19 pandemic, salesforce training has become critically important with the paradigm shift towards remote working. Thus, sales training needs to be effective enough that employees can onboard quickly, boost customer retention, and win deals. During these unprecedented times, sales teams must be well-prepared for every kind of virtual client interaction. Most businesses today are facing challenges on how to refocus and retrench when working from home is the new normal. Fortunately, the solution is to equip the sales force with the right Learning Management System to deliver the right kind of services and training to help them grow and boost their performance. Several organizations are turning towards enterprise LMS to deliver effective sales enablement solutions for their remote personnel. Corporate training platforms enable remote salesforce to learn more effectively, hone their skills, and boost overall business productivity. Amid the global crisis, sales enablement is not merely a nice-to-have but also a competitive necessity for most organizations.

Sales enablement is the strategic way to provide sales employees with the right content, tools, and knowledge to engage and retain customers. It may include updated product information, industry compliance, soft skills development, fostering client relations, etc. Today, most organizations embrace sales enablement solutions to drive revenues, improve go-to-market strategies, and offer a personalized buying experience. Let us explore how a robust LMS delivers effective sales enablement solutions for modern corporates:

1- Just-in-Time Learning

Using an enterprise LMS, organizations can train their sales professionals at the point of need. When a remote sales professional is on-the-job and needs to access only a small portion of a course, job aids such as short PDFs, checklists, etc. serve the purpose of just-in-time learning. Ultimately, this helps the sales workforce to consume the relevant information and refresh their knowledge quickly.

2- Gamified Content

Corporate managers can enroll their sales team for gamified eLearning modules such as compliance, product knowledge, soft skills, onboarding, time management, etc. Using an online LMS, managers can introduce rewards, quests, and leaderboards into a sales training program. Ultimately, sales representatives feel encouraged to engage more, bridge skills-gaps, and boost their overall performance.

3- Content Creation &Updation

Enterprise LMSs support a gamut of authoring tools that allow to quickly create sales enablement content and update it as per the pertinent requirements. Consequently, sales reps can quickly consume relevant content based on the company’s products, services, compliances, etc. So, this helps the remote salesforce to effectively interact with the potential customers and address their queries.

4- Performance Analysis

Analyzing the salesforce performance is an integral part of every organization. Modern LMS provides insights of relevant data, helping managers to leverage mentoring opportunities for their teams to identify the skills-gaps. The LMS helps to boost sales enablement by keeping track of Key Performance Indicators (KPIs) such as sales pipeline, overall performance, etc. Through this KPI data, managers can easily track their teams’ progress, close their competency gaps, and inculcate a spirit of healthy competition that rewards achievements.

In today’s era of accelerated markets, generating revenues has become of utmost importance. Enterprise LMSs are turning as sales enablement platforms that can successfully analyze sales teams’ proficiency, boost knowledge retention, and improve the organization’s win rates.