Today, businesses are shifting to virtual platforms to embrace contactless sales strategies for their remote workforce. It has become crucial for corporate leaders to train their salespeople so that they are equipped with essential skills to drive sales and customer retention through virtual engagements.
As organizations rapidly shift to a remote work culture, business processes are also making the same transformation. But how do organizations virtualize processes such as Sales that are high on engagement? The essential requirement for Sales personnel is face-to-face interaction with their clients. In a remote setup this becomes a challenge. Further, consumer needs and behavioral patterns have changed rapidly in this scenario. The foremost concern for organizations is how to successfully sell new products/services via remote ways? How to adequately train the remote sales force to achieve their objectives and boost team morale? Enter contactless sales where sales professionals can sell products remotely. As this becomes the new normal, it is critical for businesses to rethink their training strategies to enable their sales staff to perform despite significantly changed circumstances. Today, it is crucial for corporate managers to train their sales teams so that they are competent enough to close new deals through virtual engagement. Organizations are leveraging key features of Corporate LMSs to pivot from face-to-face to virtual selling. Key LMS features that enable contactless sales are-
1- LMS Integration with CRM
Instead of manually fetching customer data, sales reps can utilize the integrated CRM within the LMS for automated access to the single-point data repository. Customer interaction history can be accessed and updated at the click of a button at any time. This enables a thorough interaction when paired with other product-related job aids available for reference as well. Ultimately, this improves the overall business productivity, ROIs, and better sales alignment to the pertinent needs.
2- Real-time Customer Feedback
A significant move from face-to-face interaction to virtual engagement has enforced the need for sales reps to gain customer feedback in real-time. With an increased usage of LMS discussion boards and social collaboration tools, remote sales reps can attain immediate customer feedback and share their individual success stories. Real-time feedback also improves customer retention and brand affinity, thus empowering the remote sales force to sell better.
3- Live Meeting Tools
Many salespeople may not have hands-on experience with the live meeting tools such as WebEx, Zoom, GoToMeeting, etc. In the current scenario, virtual team collaboration plays a fundamental role in making the employees feel motivated and connected. Corporate LMS software supports a gamut of live meeting tools, enabling sales teams to effectively communicate and engage with their customers, without a hitch.
4- Online Sales Collaterals
Contactless sales also require the sales teams to access online sales collaterals. Using a Corporate LMS, corporate managers can collate all the relevant collaterals at one place, thus making it quick to search and easier to access for remote salesforce. This saves a lot of time and effort of salespeople, enabling them to seek pertinent information at any point of time.
A quick shift to contactless sales through a robust LMS can enable sales personnel to become productive and achieve targets accelerating organizational growth and increasing ROIs. If you want to know more how GCube LMS supports contactless selling, you can write to us at in**@gc**********.net.