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Self-paced Video-based Training for New Hires

Cost-effective Use of Robust E-learning Technology

Self-paced Video-based Training for New Hires

Cost-effective Use of Robust E-learning Technology

Overview

Aditya Birla Finance Limited (ABFL) is one of India’s most reputed non-banking financial companies (NBFC).

Business Requirements 

  • The client wanted an effective training program that would reach out to new recruits all over India.
  • There was a need to shift from a traditional instructor-led training approach and deliver self-paced online learning sessions.

Challenges

  • For the new recruits it was important to understand the organizational ethics and work culture as these values directly affect the quality of work.  
  • The main challenge was to compress a lot of information into short learning nuggets that can be easily consumed, understood and applied.
  • A uniformity in training had to be maintained as recruits from all over the country needed to understand and adopt the organizational values. 
  • The ethics and values of the organizations were straightforward but often mundane to the uninitiated. It was important to bring to the fore the details in a way that would capture the interest of the new-age learners.
  • Owing to limited training budgets, a cost effective technology-enabled learning was the need of the day.

Our Solution

  • G-Cube created a self-paced WBT (web-based training), where the organizational the values of ABFL were illustrated through a series of short videos that showed the many virtues of adopting them. 
  • The values of ABFL were identified as Passion, Speed, Commitment, Seamlessness and Integrity. A separate video was created for each of the values with images and scenarios that paint a familiar picture to the learners. 
  • Each video was not more than 2 minutes long and harnessed the learners’ interest from the word go. To make sure that the learners were able to view and refresh the learning from the videos any time that they wanted, the option of opening the videos directly from the menu was provided to the learners. 
  • Instead of a didactic approach of sharing the value and its importance, the videos showed the relevance of adopting the values in real life situations and how it positively affected work outcome.
  • Another approach was to place actual photographs of people on animated characters that gives a life-like effect tSo the videos. The faces displayed a range of emotions that made the content light-hearted and at the same time doesn’t lessened its importance. The learners had fun watching them and learning from them as well. 
  • Audio created a background for the scenarios and explaining them well. The tone was friendly, and the language was the everyday variety that most employees are comfortable with. The concepts were explained in a straightforward manner and jargon was avoided to make the videos unnecessarily complicated. 
  • Text was used minimally but effectively within the videos. Whenever a concept had to be emphasised on, textual representation provided it the added worth. 
  • Graphics were inserted to create a suitable visual background for the characters. Graphics were intentionally kept stark to make sure that the characters were on the foreground, but the judicious use of background images made sure that life-like quality of the videos was retained.

Benefits

  • With its launch in December 2015, the Prarambh induction program was being extensively utilized to train new employees on the core values and businesses of ABFL. 
  • More than 5000 users were estimated to have taken up the course on the organization LMS and the number is growing every day. The highlight of the course, as per the learner feedback was undoubtedly the multimedia component introduced through the videos. 
  • With familiar scenarios and figures, the videos strike an instant connection with the learners. Unlike most training courses, the videos itself are a novel concept for most learners. Additionally, being short and crisp, they do not take up much time of effort from the learners. This increases the learning uptake among the users. 
  • With colloquial language and an informal friendly tone, the fear of ‘learning’ is banished. This accounts for the growing success of the learning solution within the organization. The 30-minute learning experience is not like any other page-turner – but comes alive with attractive multimedia aspects and visual excellence.
  • In addition to the other textual and other relevant information within the course, videos provided the space for relief for the learners. It also provided a learning opportunity– so the benefits are doubled. 
  • The learner was free to view the videos as many times that the need arises. For new recruits, it was an eye opener in how to work within the organization. Surprisingly, older employees, who were aware of the other information that the course imparts, were finding the videos extremely useful to train their respective teams or just refresh the concepts from time to time.

Overview

Aditya Birla Finance Limited (ABFL) is one of India’s most reputed non-banking financial companies (NBFC).

Business Requirements 

  • The client wanted an effective training program that would reach out to new recruits all over India.
  • There was a need to shift from a traditional instructor-led training approach and deliver self-paced online learning sessions.

Challenges

  • For the new recruits it was important to understand the organizational ethics and work culture as these values directly affect the quality of work.  
  • The main challenge was to compress a lot of information into short learning nuggets that can be easily consumed, understood and applied.
  • A uniformity in training had to be maintained as recruits from all over the country needed to understand and adopt the organizational values. 
  • The ethics and values of the organizations were straightforward but often mundane to the uninitiated. It was important to bring to the fore the details in a way that would capture the interest of the new-age learners.
  • Owing to limited training budgets, a cost effective technology-enabled learning was the need of the day.

Our Solution

  • G-Cube created a self-paced WBT (web-based training), where the organizational the values of ABFL were illustrated through a series of short videos that showed the many virtues of adopting them. 
  • The values of ABFL were identified as Passion, Speed, Commitment, Seamlessness and Integrity. A separate video was created for each of the values with images and scenarios that paint a familiar picture to the learners. 
  • Each video was not more than 2 minutes long and harnessed the learners’ interest from the word go. To make sure that the learners were able to view and refresh the learning from the videos any time that they wanted, the option of opening the videos directly from the menu was provided to the learners. 
  • Instead of a didactic approach of sharing the value and its importance, the videos showed the relevance of adopting the values in real life situations and how it positively affected work outcome.
  • Another approach was to place actual photographs of people on animated characters that gives a life-like effect tSo the videos. The faces displayed a range of emotions that made the content light-hearted and at the same time doesn’t lessened its importance. The learners had fun watching them and learning from them as well. 
  • Audio created a background for the scenarios and explaining them well. The tone was friendly, and the language was the everyday variety that most employees are comfortable with. The concepts were explained in a straightforward manner and jargon was avoided to make the videos unnecessarily complicated. 
  • Text was used minimally but effectively within the videos. Whenever a concept had to be emphasised on, textual representation provided it the added worth. 
  • Graphics were inserted to create a suitable visual background for the characters. Graphics were intentionally kept stark to make sure that the characters were on the foreground, but the judicious use of background images made sure that life-like quality of the videos was retained.

Benefits

  • With its launch in December 2015, the Prarambh induction program was being extensively utilized to train new employees on the core values and businesses of ABFL. 
  • More than 5000 users were estimated to have taken up the course on the organization LMS and the number is growing every day. The highlight of the course, as per the learner feedback was undoubtedly the multimedia component introduced through the videos. 
  • With familiar scenarios and figures, the videos strike an instant connection with the learners. Unlike most training courses, the videos itself are a novel concept for most learners. Additionally, being short and crisp, they do not take up much time of effort from the learners. This increases the learning uptake among the users. 
  • With colloquial language and an informal friendly tone, the fear of ‘learning’ is banished. This accounts for the growing success of the learning solution within the organization. The 30-minute learning experience is not like any other page-turner – but comes alive with attractive multimedia aspects and visual excellence.
  • In addition to the other textual and other relevant information within the course, videos provided the space for relief for the learners. It also provided a learning opportunity– so the benefits are doubled. 
  • The learner was free to view the videos as many times that the need arises. For new recruits, it was an eye opener in how to work within the organization. Surprisingly, older employees, who were aware of the other information that the course imparts, were finding the videos extremely useful to train their respective teams or just refresh the concepts from time to time.

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Thank you for writing to us. We got your request and within 2 business days, we will get in touch. Meanwhile, take a look at our blog. We’ve selected, especially for you, a few of our top articles.

Thank You !

Thank you for writing to us. We got your request and within 2 business days, we will get in touch. Meanwhile, take a look at our blog. We’ve selected, especially for you, a few of our top articles.